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Intel Senior Fellow, CTO, Justin Rattner on Intel's future
Spring IDF, 2006
( In the background, Tyan S4880, Quad Opteron Board)
posted by Sharikou, Ph. D. @ 3/15/2006 09:12:00 AM
12 Comments:
well, Intel clearly knows who makes an ideal system. It isn't them. So, everything Intel wants its technology to be, AMD's already is.
And what other motherboard could they put on the slide? All their desktop and server systems are definitely not evergy efficient.
I have this feeling that Intel is hugely overstaffed ..(mostly chemical engineers(lol) )and a big layoff is in the cards ..Any comments ?
This mistake by Justin Rattner was so obvious, it proved again my point INTEL's technical leadership is toally lacking.
The board is obviously an Opteron board. Why? Just look at the locations of the memory banks, there are four banks of memory, one next to each of the CPU. That's because the Opteron has integrated memory controller, so on a quad-opteron system, there are 4 memory controllers, one inside each CPU, there is one bank of memory next to one CPU.
On INTEL's FSB design, there is one memory controller in the northbridge, so you see the memory slots are lined up in one place on Intel boards.
Had Justin Rattner understood the AMD64 architecture and the significance of the IMC, he would immediately recognize this as an Opteron board. It can't be Intel.
If I was a INTEL share-holder I would want Heads to roll..
and fast, This is just not aceptable.
School kids make mistakes, Managers of Multibillion dollar companies are paid huge money
to be idiots, I dont think so!. Roll roll roll..
Some Heads will be rolled. If I was a INTEL share-holder, I want Heads to roll starting from the CEO...
Before that, INTEL is a marketing company ONLY.
I sent this email to Dr. Rattner and some INTEL and AMD folks:
"If you look at the motherboard on the Dr. Rattner's IDF slide #34, there are four banks of memory, one
next to each of the CPU. This is clear sign of the presence of Integreated Memory Controller (IMC). In AMD64 architecture, each CPU has an IMC inside, and controls its own banks of memory. So on a quad-CPU board, there are four memory controllers, each has an associated bank of memory. ccHT makes these 4 banks of memory into one memory space.
In INTEL systems, there is one external memory controller on the shared bus, so you would see all memory slots lined up in oneplace, next to the northbridge.
From topological point of view, Intel's design looks ugly, while AMD's design is elegant and balanced. This is even reflected in the appearance of the board
layout -- the beauty of the AMD board was probably the reason why Dr. Rattner chose an AMD motherboard for his IDF slide."
Dr. Rattner emailed back and told me that:
"A graphics artist chose the board
picture and no one noticed that it was an AMD motherboard."
He also emphasized that he was talking about energy efficiency at that point, the issue is true "whether it is an Intel- or and AMD-based design".
It's funny. Intel actually went back to change Dr. Rattner's slides on Intel web site. It's now changed to a 1P Intel board.
A saved image is
here
AMD's Henri Richard said the following:
"I think that the biggest problem Intel has is not the color of its logo or its byline but its culture. I think that Intel executives refusing to attend a meeting, for example, if AMD is on the menu, or on stage, is just simply pathetic, but it happens time and time again. I don’t think that a company that’s worth US$120 billion or more, that’s one of the top Fortune 500 companies, should ever condone that kind of behavior, and I don’t understand why Intel is not welcoming free and open competition, especially from a much smaller competitor."
There's little doubt that the graphic designer in question is no longer working on behalf of Intel. And if it was in-house, why didn't they have a pool of images of Intel boards to use? And if it was outsourced, they should have supplied an image.
Too funny!
The graphics artist has no clue what kind of MB it was, that's expected.
The problem was, Intel's CTO looked at that image many times and did not see it was an AMD board -- that is not funny at all. It indicates that Intel's CTO has little clue on CPUs and motherboards. The board was an AMD, it's so obvious even if you are not familiar with server boards.
INTeL is envius of AMD so they used there board as a goal because of the superior archatecure
FIRE HIM NOW!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
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