AMD is smart to let vendors design their own machines
People are usually more emotionally attached to their biological children than adopted kids.
AMD is fathering a lot of brain children, XBox One, PS4, and now Verizon Cloud compute. The most notable pattern is that AMD provides the core genes, but lets its customer design the final product.
Both XBox One and PS4 have the same core AMD intellectual traits, but they differ quite a bit in the selections. Microsoft and Sony injected their own genes into the boxes.
Verizon did not just buy finished AMD micro-servers, it co-designed the system with AMD with hardware modification to suit its software needs.
I predict that AMD's smart strategy will be copycatted by Intel soon.